The utility and energy markets are at a unique point in their history. Market deregulation, new competitors and changed customer expectations mean that legacy companies need to fundamentally shift their point of view and start focusing on issues like customer experience and relationships and digital transformation to support their operations. However, this is not easy for entrenched players whose focus has traditionally been on supply efficiency.
Utilities industry is a perfect example of the spectrum in which the truly successful companies have understand the difference between what are customer centric processes, and what can be described as transactional processes - fail to understand this key difference, and your company will surely fail in the long term.
For a wide range of businesses, large and small, customer relationship management (CRM) systems are the most critical system when it comes to customer contact. However, in this day and age the biggest importance no longer resides within CRM – it is almost guaranteed that your Call Center will be the first contact you have with the customer, and you should be placing additional focus there.