Adacta's News Center

Read our latest BLOG posts, NEWS and EVENTS reports.

The battle between CIS, ERP, and CRM for customer centricity

Utilities industry is a perfect example of the spectrum in which the truly successful companies have understand the difference between what are customer centric processes, and what can be described as transactional processes - fail to understand this key difference, and your company will surely fail in the long term.

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Become customer centric in non-customer centric Utilities industry - using advanced Call Center and CRM

For a wide range of businesses, large and small, customer relationship management (CRM) systems are the most critical system when it comes to customer contact. However, in this day and age the biggest importance no longer resides within CRM – it is almost guaranteed that your Call Center will be the first contact you have with the customer, and you should be placing additional focus there.

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CRM Does Not Have to Be an Expensive Proposition

While digital transformation may be a buzzword, it is an important buzzword. Consumer behaviour is changing rapidly, and companies are losing control over the sales process. It used to be that a customer came to a store, was greeted with a salesperson with a smile on their face to be convinced into the product they need.

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Your Customers Are Changing. Are You?

Your market has changed. You should be getting ready.
First of all, the world has gone mobile. More than half of the world’s population uses a smartphone, and many don’t even own a traditional computing device anymore. In 2018, around 2 billion people will use mobile messaging apps, such as WhatsApp, Facebook Messenger or Viber.

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Zagreb Adacta day 2018: Empower Your Business

How to empower your business, society, people, and ability to innovate and transform were some of the main topics presented at the Zagreb Adacta Day 2018 that took place on Thursday, 8 November, at the Esplanade hotel in Zagreb. On stage, we hosted Croatian and international speakers in addition to our experts coming from Adacta. It was a chance to share some news, inspire and socialize with customers and partners.

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Adacta Day 2018: In the Future, Every Company Will Be an IT Company

New technologies, a look into the future, critical overview of digital transformation and socializing with our customers and partners – these are some of the highlights of Adacta Day 2018 that took place on Friday, 9 November, at the Intercontinental Hotel in Ljubljana. On stage, we hosted Slovenian and international speakers in addition to our experts coming from Adacta.

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Hospitaliy.CRM Implementation – New CRM Solution for Hotels for Jadranka Hoteli, Croatia

We had the pleasure to talk to Marko Lukičić, Member of the Board at Jadranka Hoteli about the Hospitality.CRM solution they recently implemented in the company. Mr. Lukičić highlighted some challenges the company faced while in the process of selecting and implementing the new solution, as well as benefits the new solution brings to the company and about the future plans.

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Adacta Day 2018 Belgrade: 15 Years of Successful Business and the Road Ahead

The 1st Adacta Day Belgrade took place last week with to celebrate 15 years of successful Adacta’s presence in Serbia. More than 130 existing and potential customers, partners and other business associates gathered in Hilton Hotel to celebrate this significant milestone.

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Personalize, Deliver and Delight: CRM Can Make Your Hospitality Business a Success

Hospitality industry is all about customer contact and personalization. As AirBnB and similar online services disrupt the traditional hospitality markets, you need all the tools you can get to stay competitive. Hospitality industry has access to a rich trove of data it can tap to deliver personalized services across multiple channels and deliver added value to combat the pricing pressures from the likes of AirBnB.

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What Can I Help You With Today?

Chatbots are here to stay. These friendly little robots constantly pop up on our devices as we surf the web or use various apps. I know our user experience with chatbots can vary significantly and since this is a very popular technology, our customers love to see it in action, I would like to address few issues a business should consider when deciding whether to use a bot or not.

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