CRM solution for improving your guest experience
Hospitality CRM

Hospitality.CRM is comprehensive CRM software developed for the hospitality industry with the aim of improving your guest experience. 

Product Brochure

Improve your guests' experience

Guests today want and expect much more from each stay than ever before. Knowing your guests, collecting information about them and using this information in your hotel business is fundamental to delivering an exceptional guest experience.

CRM for Hotels Built on Microsoft Dynamics 365

With a dedicated data model for the hospitality industry and a central guest profile, Hospitality.CRM enables tracking of your guest information and interactions in one place. 

The Hospitality.CRM solution provides out-of-the-box CRM functionalities for supporting specific hospitality sector operations. It is targeted at companies operating in the hospitality industry that would like to quickly establish a CRM solution without compromising on functionality. It incorporates a set of industry-specific pre-developed Microsoft Dynamics CRM modules and additionally developed CRM functionalities specifically for hospitality.

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Customer journey

Track interactions with your guests at every step of their journey. From pre-stay, to on-property and post-stay communication and activities - everything is now tracked in one place.

Hospitality.CRM Modules

An end-to-end solution for all your customer interactions.

Dedicated data model

  • True 360°guest view
  • Reservation and stay support
  • PMS integration
  • Intelligent guest record identification

Reservation center support

  • Omnichannel support - chat, e-mail, social, web, phone
  • Unified call-center user interface
  • Support for key business processes (reservations, cancellations, changes) & PMS integration
  • Complaint management

Marketing automation

  • Before, during and after stay segmented marketing messages
  • Advanced segmentation and guest profiling
  • Advanced campaign response tracking
  • Marketing automation for digital campaigns

B2B sales automation

  • 360°view for B2B partners
  • Guided sales process for agencies, partners, multi-reservations, allotments
  • Templates
  • Stop booking notifications
  • Goal setting and management
  • Office 365 integration

Loyalty program support

  • Manage members
  • Track score and rewards
  • Vouchers
  • Guest portals

Reporting & Analytics

  • Pre-defined reports: booking channel, enquiry, marketing analytics
  • Ad-hoc reports for decision makers
  • Custom reports

Hospitality.CRM Product Brochure:

Discover how you can benefit from tracking your guest journeys and recognize ideal moments for making an impression.

Hospitality.CRM 360°customer view

Be one step ahead of your customer with an-easy-to-follow 360° customer view and 6 outstanding Hospitality.CRM features.


Central guest profile

Central guest profile created from data collected in PMS during the reservation process.


Shortucts crated to easily access all important information: reservations, guest's interests, marketing activities, vouchers, loyalty program information.

Deep Insights

Deep insight and a full view of your guest's preferences.

Contact information

All contact information and contact preferences of your guest in one place.

Adacta's References

See some of our references in the hospitality industry.

Get in touch

Need more information? Get in touch with our sales representative in your nearest region.

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