Take control over your supply chain
Business intelligence and analytics for retailers and FMCG companies.
Consolidate data, gain real-time insights and make better decisions
Price pressures, fierce competition, demanding consumers and strict regulation are dictating the overall business performance of companies operating in the FMCG and retail segment. Companies that are staying ahead in this business are aware the consolidation of the entire supply chain and “controlling” a consumer is a must. With the enormous amount of data generated in this companies and with the need to analyse data on the go there is only one solution you can use to stay not only in the game but going forward in this fiercely competitive environment.
You can start with what you need for your business today and gradually build up your BI ecosystem according to your needs, budget and priorities.
Retail & FMCG Product Brochure:
Discover how can an insurance company benefit from recognizing customer's key life events and see examples of tracking sales and marketing performance.
Try for yourself
Interested to see this in action? Try it for free.
See goods of you company through the eyes of the consumer and understand his behaviour. Analyse sales data in which every way you prefer – by sales representative, region, product. Set-up your own metrics to set targets and forecast future sales performance.
See how you can easily:
- Setup your KPI Dashboard
- Dive deep into Sales and Margin Analysis
- See rep performance in one glance
- Control your budget
- Learn from the historical sales data and predict the future sales
Market Share Analytics
With this app you will be able to get insights into market share by product and brand across different territories. Additionally you can benchmark the competition.
With this app you can:
- Analyse market share across product categories and sub-categories,
- Detailed analysis of product categories compared to competition,
- Key marketing brand metrics such as attractive packaging, creative advertisement, loyalty and value for money,
- Growth forecast highlights winning products and brands,
- Geography analysis helps to determine which markets are most likely to grow and are worth investing in.
Inventory & Product Availability
Gain real-time visibility on your inventory and product availability at any point in time and all inventory levels (in store, depot and in transit). Detect potential bottlenecks and out of stock measures and easily find potential sources of replenishment and compare your inventory with actual sales data.
With this app you will be able to perform:
- Detailed item analysis
- Distribution analysis
- Days on hand
- Item overs & shorts
- Low stock impact
Store Site Collection & Performance
Customer behaviour analysis is key to understand your customers better and to plan your business for the future. Here are some typical analysis and reports you can get with this app:
- Potential reach of stores
- Store performance drill down
- Preferred store, driving distance to the store
- Potential shop location analysis and potential for new location
Retail Margin Erosion
With this app you can easily:
- Markdown analysis by store format, product category, stores and locations
- An insight into margin erosion
- Reduction of markdown by product
Retail Omnichannel Analytics
With this app you will get an Omni-channel view of sales, inventory and consumer data across all shopping channels, offline and digital. You will be able to see sales across channels, analyse returns, how customers shop by channels, detailed customer demographics, correlations between different segment of population and sales, and additionally see how the weather conditions influence shopping behavior.
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