Business Intelligence for
FMCG and retailers

The ability to make better business decisions with the help of analytics is the key to improving business performance in the retail and FMCG industry.

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Take control over your supply chain

Business intelligence and analytics for retailers and FMCG companies.

Consolidate data, gain real-time insights and make better decisions

Price pressures, fierce competition, demanding consumers and strict regulation are dictating the overall business performance of companies operating in the FMCG and retail segment. Companies that are staying ahead in this business are aware the consolidation of the entire supply chain and “controlling” a consumer is a must. With the enormous amount of data generated in this companies and with the need to analyse data on the go there is only one solution you can use to stay not only to stay in the game but to going forward in this fiercely competitive environment.

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Supported modules

You can start with what you need for your business today and gradually build up your BI ecosystem according to your needs, budget and priorities.

Finance, Governance & Executive

  • Dashboards & balanced scorecards
  • Budgeting & performance
  • Consolidation, reporting
  • Cash flow & P/L reports

Sales & Customer Management

  • Gross contribution & margins 
  • Multi-channel cross-selling & up-selling efficiency
  • Budgeting, planning, forecasting & tracking
  • Sales agreements, incentives

Marketing & Brand Management

  • Deep customer insights 
  • Promotional campaign analysis
  • Social network analysis
  • Basket analysis
  • Brand share & value

Merchandising & Purchase

  • Assortment planning 
  • Purchasing efficiency
  • Vendor performance analysis
  • Price & revenue management
  • Category analysis

Transport & Logistics

  • Inbound & outbound analysis
  • On-time delivery 
  • Analysis of equipment, fuel and total transport
  • Warehouse costs & performance
  • Order management cycle times & fulfillment costs

Store Management

  • Store performance
  • Promotional campaigns
  • Customer service analysis
  • Loss prevention and fraud detection
  • Store development

IT & Human Resources

  • HR management 
  • Work and salary scheduling
  • IT services, SLA’s, resource efficiency
  • Compliance, security and data management
  • Long-term IT assets and licenses

Storage & Distribution

  • Damaged goods/write offs & refunds
  • Forecasting, planning, allocation & ordering 
  • Out of stock
  • Sales & demand forecast
  • Material lead times

Try for yourself

Interested to see this in action? Try it for free.

Consumer Sales

See goods of you company through the eyes of the consumer and understand his behaviour. Analyse sales data in which every way you prefer – by sales representative, region, product. Set-up your own metrics to set targets and forecast future sales performance.


See how you can easily:

  • Setup your KPI Dashboard
  • Dive deep into Sales and Margin Analysis
  • See rep performance in one glance
  • Control your budget
  • Learn from the historical sales data and predict the future sales

Market Share Analytics

With this app you will be able to get insights into market share by product and brand across different territories. Additionally you can benchmark the competition.


With this app you can:

  • Analyse market share across product categories and sub-categories,
  • Detailed analysis of product categories compared to competition,
  • Key marketing brand metrics such as attractive packaging, creative advertisement, loyalty and value for money,
  • Growth forecast highlights winning products and brands,
  • Geography analysis helps to determine which markets are most likely to grow and are worth investing in.

Inventory & Product Availability

Gain real-time visibility on your inventory and product availability at any point in time and all inventory levels (in store, depot and in transit). Detect potential bottlenecks and out of stock measures and easily find potential sources of replenishment and compare your inventory with actual sales data.


With this app you will be able to perform:

  • Detailed item analysis
  • Distribution analysis
  • Days on hand
  • Item overs & shorts
  • Low stock impact

Store Site Collection & Performance

Customer behaviour analysis is key to understand your customers better and to plan your business for the future. Here are some typical analysis and reports you can get with this app:

  • Potential reach of stores
  • Store performance drill down
  • Preferred store, driving distance to the store
  • Potential shop location analysis and potential for new location

Retail Margin Erosion

With this app you can easily:

  • Markdown analysis by store format, product category, stores and locations
  • An insight into margin erosion
  • Reduction of markdown by product

Retail Omnichannel Analytics

With this app you will get an Omni-channel view of sales, inventory and consumer data across all shopping channels, offline and digital. You will be able to see sales across channels, analyse returns, how customers shop by channels, detailed customer demographics, correlations between different segment of population and sales, and additionally see how the weather conditions influence shopping behavior.

Loved by our customers

Read what our customers have to say.

We know, there are data which can be used more effectively. In our company, details are those that matters. For example, bad weather at weekends ...
By implementing Qlik Sense, we received a tool that enables us to fully analyze our business to the smallest detail. The solution is flexible enough to monitor daily shifts in our business ...
In order to accomplish the different grouping levels for this type of comparison, sometimes it took all day long. Now, we can finish ...
Qlik BI tool helped us move from reactive to proactive and even predictive analytics. Analytics is not only used for real-time insight ...

Get in touch

Need more information? Get in touch with our sales representative in your nearest region.

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