While digital transformation may be a buzzword, it is an important buzzword. Consumer behaviour is changing rapidly, and companies are losing control over the sales process. It used to be that a customer came to a store, was greeted with a salesperson with a smile on their face to be convinced into the product they need.
Your market has changed. You should be getting ready.
First of all, the world has gone mobile. More than half of the world’s population uses a smartphone, and many don’t even own a traditional computing device anymore. In 2018, around 2 billion people will use mobile messaging apps, such as WhatsApp, Facebook Messenger or Viber.
How to empower your business, society, people, and ability to innovate and transform were some of the main topics presented at the Zagreb Adacta Day 2018 that took place on Thursday, 8 November, at the Esplanade hotel in Zagreb. On stage, we hosted Croatian and international speakers in addition to our experts coming from Adacta. It was a chance to share some news, inspire and socialize with customers and partners.
New technologies, a look into the future, critical overview of digital transformation and socializing with our customers and partners – these are some of the highlights of Adacta Day 2018 that took place on Friday, 9 November, at the Intercontinental Hotel in Ljubljana. On stage, we hosted Slovenian and international speakers in addition to our experts coming from Adacta.
Two great Adacta’s events are ahead of us – full of hot IT and business topics, real-life scenarios and great speakers from home and abroad. We have an amazing mix of partners, customers, community members, and Adacta’s experts gathered in one place to share their experience and thoughts and to network. This is what makes Adacta’s events the must-attend events this fall.
We had the pleasure to talk to Marko Lukičić, Member of the Board at Jadranka Hoteli about the Hospitality.CRM solution they recently implemented in the company. Mr. Lukičić highlighted some challenges the company faced while in the process of selecting and implementing the new solution, as well as benefits the new solution brings to the company and about the future plans.
Hospitality industry is all about customer contact and personalization. As AirBnB and similar online services disrupt the traditional hospitality markets, you need all the tools you can get to stay competitive. Hospitality industry has access to a rich trove of data it can tap to deliver personalized services across multiple channels and deliver added value to combat the pricing pressures from the likes of AirBnB.
Chatbots are here to stay. These friendly little robots constantly pop up on our devices as we surf the web or use various apps. I know our user experience with chatbots can vary significantly and since this is a very popular technology, our customers love to see it in action, I would like to address few issues a business should consider when deciding whether to use a bot or not.