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The battle between CIS, ERP, and CRM for customer centricity

Utilities industry is a perfect example of the spectrum in which the truly successful companies have understand the difference between what are customer centric processes, and what can be described as transactional processes - fail to understand this key difference, and your company will surely fail in the long term.

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Become customer centric in non-customer centric Utilities industry - using advanced Call Center and CRM

For a wide range of businesses, large and small, customer relationship management (CRM) systems are the most critical system when it comes to customer contact. However, in this day and age the biggest importance no longer resides within CRM – it is almost guaranteed that your Call Center will be the first contact you have with the customer, and you should be placing additional focus there.

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CRM Does Not Have to Be an Expensive Proposition

While digital transformation may be a buzzword, it is an important buzzword. Consumer behaviour is changing rapidly, and companies are losing control over the sales process. It used to be that a customer came to a store, was greeted with a salesperson with a smile on their face to be convinced into the product they need.

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