Your market has changed. You should be getting ready.
First of all, the world has gone mobile. More than half of the world’s population uses a smartphone, and many don’t even own a traditional computing device anymore. In 2018, around 2 billion people will use mobile messaging apps, such as WhatsApp, Facebook Messenger or Viber.
We had the pleasure to talk to Marko Lukičić, Member of the Board at Jadranka Hoteli about the Hospitality.CRM solution they recently implemented in the company. Mr. Lukičić highlighted some challenges the company faced while in the process of selecting and implementing the new solution, as well as benefits the new solution brings to the company and about the future plans.
Hospitality industry is all about customer contact and personalization. As AirBnB and similar online services disrupt the traditional hospitality markets, you need all the tools you can get to stay competitive. Hospitality industry has access to a rich trove of data it can tap to deliver personalized services across multiple channels and deliver added value to combat the pricing pressures from the likes of AirBnB.
Chatbots are here to stay. These friendly little robots constantly pop up on our devices as we surf the web or use various apps. I know our user experience with chatbots can vary significantly and since this is a very popular technology, our customers love to see it in action, I would like to address few issues a business should consider when deciding whether to use a bot or not.