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CFO & Controlling Congress 2019: The largest controlling event in Serbia with Adacta

The 7th CFO & Controlling Congress brought together more than 400 controlling experts, CFOs and CEOs under one roof to network, share their best practices and new trends in controlling. „Be Prepared for the Future“ was the title of the central event for controllers in Serbia, held on 23th April 2019 in the hotel Crown Plaza.

CFO & Controlling Congress 2019 – Be Prepared for the Future

If companies have been in business for decades, they understand that circumstances change and unforeseeable events occur. They can't read the future, but they can make smart choices to prepare well for it. This is the reason why controlling function is increasingly gaining in importance in today's highly competitive business environment, because it provides decision-relevant information to the top management.

Hosted by Management Centar Beograd, the 7th CFO & Controlling Congress was a great opportunity for controllers of Serbia's most important companies to discuss what the biggest challenges in the modern controlling are today and why so many companies are focused on digital transformation.

The congress was organized in five different panels:

  • What do CEOs expect today from CFOs and controllers?
  • CFOs Challenges in a digital world
  • Impact of Digital Transformation on Finance and Controlling departments
  • How to plan and make an effective budget?
  • What are the future trends in controlling departments?

Zepter International – The digital transformation with the power of Qlik Sense solution

Through the lecture „Digital transformation: threat or opportunity“, Srđan Milić – Head of IT at Zepter International presented to attendees their digital transformation journey. He spoke about the biggest obstacles on their road to „digital success“ and how they overcame them, what the key benefits of digital transformation are and what their plans for future development are.

According to his words, top 3 benefits of digitalization in their company are progressive growth, acquisition of new clients and responding quickly to market changes.

Also, Srđan Milić mentioned that Zepter International elected Adacta as a trusted partner on their way to digital transformation and Qlik Sense as modern data analytics platform which easily combine any data sources into a single view.


Srđan Milić - Head of IT at Zepter International: "Digital transformation: threat or opportunity

„By implementing Qlik Sense, we started to use our data more effectively. The simplest example of it - when our customers buy Therapy Air iOn for keeping living spaces clean and safe, they need to buy new filters once a year. Qlik Sense solution gave us end-to-end view of customer's purchasing habits which help us know when it is time and what to offer them."

- Srđan Milić, Head of IT at Zepter International

CFO & Controlling Congress 2019 with Adacta and state-of-the-art BI solutions

The CFO & Controlling Congress 2019 was designed to welcome networking by conversing one-to-one with vendors in the exhibit hall or casual conversation with like-minded people about new trends and best practices.

During the event, Adacta's business intelligence experts presented our state-of-the-art BI solutions to the Serbian controlling community and provided all the necessary information related to its best deployment and effective use.


CFO & Controlling Congress 2019 with Adacta

The biggest emphasis was on our solution specially developed for financial controlling and management reporting.

More information

If you want to get more information about our solutions, or arrange to have a presentation at your company, please get in touch with us

Nevena Vasiljević

Marketing Specialist, Adacta Belgrade

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