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Hospitaliy.CRM Implementation – New CRM Solution for Hotels for Jadranka Hoteli, Croatia

We had the pleasure to talk to Marko Lukičić, Member of the Board at Jadranka Hoteli about the Hospitality.CRM solution they recently implemented in the company. Mr. Lukičić highlighted some challenges the company faced while in the process of selecting and implementing the new solution, as well as benefits the new solution brings to the company and about the future plans.

70 years in the hotel business

The company, which is one of the largest hotel chains in Croatia, owns and manages 4- and 5- star hotels and villas under the brand name Lošinj Hotels & Villas. Additionally, the company manages 4 campsites, many restaurants and more than 20 shops, all of them on the beautiful Croatian island Lošinj. 

Growing customer demands and seasonality of business

Just as any other company in the hospitality business, Jadranka Hoteli faces growing customer demands, seasonality and lack of workforce, which were the main challenges addressed by Marko Lukičić, when describing why they have decided to invest in the new CRM solution. 

In a search of a new CRM solution for hotels

As it turned out during the implementation, the ability to really understand clients’ business needs and requirements, and to adapt the system accordingly, was crucial for the project to be completed.

“After 6 months, we selected Adacta and their Hospitality.CRM solution on the Microsoft Dynamics 365 platform, because Adacta was really hearing our business problems”.

Process automation and efficiency

With Hospitality.CRM solution, the sales and marketing teams are now empowered with automated procedures, templates and adequate information to perform their jobs more efficiently and provide their customers with a higher quality service.

“Our business relies heavily on process automation and efficiency.”

Top priority - making guests happy

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