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Adacta Croatia Annual Conference 2019: Intelligent Business will change the labour market, but robots will not replace humans

New technology trends, business topics, society, human potential, innovation, transformation and business in the era of Artificial Intelligence – these are some of the topics that were covered at the annual Adacta Conference that took place on Tuesday 22 October 2019, at the Esplanade hotel in Zagreb. On the stage, we hosted interesting speakers from Croatian and regional business community.

Intelligent Business will change the labour market, but robots will not replace humans.

In his opening speech, Krešimir Mlinarić, the director of Adacta Croatia highlighted the importance of a comprehensive, multidisciplinary approach to business which he finds strategically important for the future growth of Adacta. 


Krešimir Mlinarić, Director, Adacta Croatia

As a main initiator of change, Mlinarić sees the IT industry, which is already dictating the new ways of doing business and driving technological trends. Its impact is the most significant in the transformation of activities in the labour market. McKinsey research shows that 45% of labour market activities can already be replaced by technology but only 5% of jobs can be fully automated. With the commercialization of technology and intelligent business, some jobs will disappear, some new ones will arise, but all will transform and robots will not replace humans.

Krešimir closed his speech with the announcement of a strategic partnership with BE-terna. Through synergy with BE-terna, Adacta’s focus will remain on the regional market but will open global potential and further growth opportunities.

Technology that we use in business today will significantly change.

Microsoft’s Igor Pavleković talked about the intelligent business concepts of the future. As he highlighted, the future is hard to predict but it’s clear that the technology that we use in business today will significantly change. Research done by Deloitte says that by 2020, 82% of the businesses will use some form of artificial intelligence in business.


Igor Pavleković, Partner Specialist, Microsoft

Ivan Skender from A1 Croatia, on a real case of the A1 company presented how investing in agile culture over the last two years payed off and transformed A1 into digital company. The digital transformation process was successful thanks to the digital experience, processes, operations, culture and skills that all employees have embraced over the transformation period.


Ivan Skender, Chief Digital Officer, A1

A solid foundation and clear priorities are a key to success.

Mladen Pejković from Atlantic Group presented the digital agenda of a strong regional FMCG company. In the first phase of the development and implementation of the digital agenda, Pejkovic finds it crucial to establish a quality base - infrastructure, network and security. In the second phase, it’s important to include all segments of the business: procurement, logistics, sales, marketing, human resources, finance and others.


“Work on a solid foundation, use clear priorities, avoid adventurous examples. Work with a long-term vision, and since everything is connected, digitize everything.”

Mladen Pejković, Senior Executive Director, Atlantic Group 

Investing in teams and boosting talents will make a difference.

Michael Mueller from Raiffeisenbank Austria talked about how customer experience focus can bring specialisation in organisation, culture, data and technology. Based on the examples of WeChat and Alipay, technology is already stepping into the banking sector, which forces classic banks to open up to the digital world. 


Michael Mueller, CEO, Raiffeisenbank Austria d.d.

Fragmented data stored in inherited solutions are the biggest challenge in creation of a seamless and unique customer experience but Muller believes that investing in teams and boosting talents will make a difference. Mueller concludes that change is made not only by the new things but also perspective and a combination of what is already available in addressing real needs in the real world.

The future is bright for everyone who will engage, learn and act.

Adacta’s Matjaž Fajfar concluded the morning session programme with the presentation on intelligent business in the coming 20s and 30s. Through examples of the world’s most successful companies, Fajfar explained what the thinking at Adacta is and what the company plans are for the next 20 years. In his presentation, Fajfar highlighted that a successful company not only defines what it does, but also how it operates. A successful manager of the future will be an enabler, motivator, coach, talent hunter, and the gap between manager and employee will almost not exist.

In the end, he said: “Embrace the changes. The future is bright for everyone who will engage, learn and act. Get involved with new technologies and develop your talents”.


Matjaž Fajfar, Board Member, Adacta

Parallel technical lectures with insights into technological developments and trends took place in the afternoon programme. Alongside news from the Microsoft Dynamics 365, Qlik and Cornerstone product lines visitors had a chance to hear real case study from Adacta’s customer NLB Belgrade, the power and the idea behind AI and Robot Process Technology (RPA).

A great day ended with pleasant networking over a glass of wine.

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